Piercings. Permanent jewelry. Curated chaos.Your new favorite pieces (and people) are right here.
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I am Kristen — artist, maker, and founder of BEZYL.
What began as a late-night obsession with raw gemstones, Dr. Pepper, and kettlecorn in my Black Hills home studio has since grown into something bigger: a curated space where jewelry, piercings, and personal transformation all live under one roof.
Royal Bear Designs was where it all started (now rebranded as Bezyl)— a one-woman show born from a single handmade mother’s ring that changed everything for me. I fell in love with the magic that jewelry could hold — how a single piece could carry meaning, mark a moment, or remind someone of who they are.
As a self-taught electroforming artist, I work with gemstones and crystals from around the world — each one chosen for its shape, color, and raw energy. Every piece I create is a fusion of intention, modern edge, and timeless detail. My goal is always the same: to make something that feels like you.
Whether you're stepping into BEZYL for a piercing, getting linked with Saldare Permanent Jewelry, or discovering a custom piece from the Royal collection, I hope you leave feeling a little more seen, a little more grounded — and a whole lot more powerful.
BEZYL exists to celebrate what makes you different — the layers, the story, the texture. It’s about reclaiming the art of adornment as a form of self-connection. My mission is to empower women to embrace their identity with boldness, to honor their evolving selves, and to wear their life unapologetically.
Because beauty isn’t about perfection — it’s about presence, intention, and the courage to take up space.
Be sure to see our E-Gift Cards now available!
Contact: hello@royalbeardesigns.com
Location: Spearfish, South Dakota
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